Drive patient engagement & treatment adherence for

Empower patients to be

OnTrack is a positive psychology program designed to drive behavior change and adherence. Simple, proven positive psychology techniques are delivered via text message as bite-sized learnings to enhance optimism and resilience and empower patients to be OnTrack.

i. Positive psychology
OnTrack is founded on 6 evidence-based positive psychology principles

ii. Patient support program
Engage patients from day one of launch…or easily add into any patient support program for chronic illness

iii. Adherence
Stay on track to healthy behaviors and medication adherence

Get OnTrack

OnTrack meets patients where they are – on their phones

  OnTrack content is delivered via text message in 

  a series of bite-sized micro-learnings  that contribute to 50% more engagement 3 and a 98% read rate.

Videos

eFlashcards

Messages

eJournal

Watch this short video to learn more about OnTrack:

Positive Psychology

The science of Positive Psychology has demonstrated that optimism is associated with better outcomes across many areas of life including health and well-being.

OnTrack harnesses the power of positive psychology to address the underlying issue patients struggle with most: 

  their mindset. Empowering patients to shift their feelings of negativity, fear and perceived lack of control leads to healthy behaviors and treatment adherence.

the Problem:
patients’ Mindset

Qualitative research of over 500 patients with various chronic illnesses found 1 patients are overwhelmed by their diagnosis and treatment triggering feelings of fear and anxiety, which drive lack of engagement and inaction.

Change patients’ thoughts & EMOTIONS…

the Solution:
Positive Psychology

A controlled, randomized study of patients with a chronic illness found that Patient Education enhanced with Positive Psychology Interventions caused significantly greater medication adherence2 

… TO Change patients’ behaviors & outcomes

See how OnTrack works

Learn More

   Embrace the OnTrack paradigm shift:  

  Prioritize patients’ mindsets and emotions. Patient engagement and treatment adherence will follow.

  OnTrack is founded on

  6 scientifically proven techniques that can be applied to any type of chronic disease via customized bite-sized microlearnings sent as text messages to patients.

Create Goal Momentum

Focus on
What’s Good

Shift to Positive Interpretations

Pre-Play Events

Have Fun

Give & Serve

Testimonials

Real feedback from Real OnTrack users, patients and healthcare practicioners.

Featured

“OnTrack helps me set purpose for my day. It helps me direct my thoughts in a positive way and be the best I can be each day.”

“For me, OnTrack has been a life-changing experience, which helped me to do more with less while being excited each day about what lies ahead.”

“I was diagnosed with stage 3 melanoma, moved and got married in the span of 2 months, and OnTrack along with lots of prayers made my life more gratifying and fulfilling than ever”.

“Optimism is very important. It allows patients to move on with their lives, their careers, and their families.”

“My default mindset is negative. This makes a huge difference in my energy levels and sleep.”

“OnTrack is easy to do even at the beginning of treatment.”

“This is very good technology. Little steps to big steps. Makes you want to do everything you can.”

“Now when I am facing challenges, I think about what’s working well in the situation, rather than dwelling on obstacles, which turns things around and motivates me.”

“OnTrack is powerful and simple to incorporate.”

“I have lost 20 pounds and feel healthy and strong.”

Semi-custom program

Cost-effective and ready to launch in 12-16 weeks.

Learn

Conduct qualitative market research with the target patient group using OnTrack Stimuli to inform the program customizations.

Customize

Develop custom applications specific to the target patient group and Pharma brand and integrate the custom content into OnTrack assets

Deploy

Align on program duration and text cadence, run beta testing and launch!

Let's Connect

Learn more about OnTrack

SOURCE 1: Pinnacle Research: Qualitative studies with over 500+ patients: Rheumatoid Arthritis, Lupus, Migraine, MS, Chronic pain, Acne, Parkinson’s Disease, HIV, Eczema, Rosacea, Renal Disease, Metastatic Breast Cancer

SOURCE 2: A Randomized Controlled Trial of Positive-Affect Intervention and Medication Adherence in Hypertensive African Americans; Gbenga O. Ogedegbe, MD; Carla Boutin-Foster, MD, MS; Martin T. Wells, PhD; et al; Arch Intern Med. 2012;172(4):322-326

SOURCE 3: Gutierrez, Karla. “Numbers Don't Lie: Why Bite-Sized Learning Is Better for Your Learners”, Shift Disruptive Learning, September 2018